Real Estate Agent Cover Letter

The key to writing an effective Real estate Agent Cover Letter is to write it from the perspective of a customer. Most importantly though is that every letter should have a clear, specific purpose. So, as you sit down and prepare to write a letter make sure you are clear about what it is you want to accomplish.

Do you want a listing, or are you interested in showing the recipient a property? Whatever it is be specific about what your most desired response is and once it’s clear to you it’ll be easier to effectively communicate it to your prospects. So, think like a customer. What will make them interested in your product or service?

Here’s another bit of advice for both beginning and senior agents; don’t make the letter about you or your company. Your readers could care less about that. They’re more interested in what’s in it for them. So, your focus should be on the customer, their problems and how you can solve them.

Next up are headlines, arguably the most important part of your marketing letter. Generally, headlines should be longer than three to four words, but less than seventeen. Take a look at newspaper headlines and other sales headlines for inspiration. Then practice as often as you can.

Sometimes I use a nifty piece of software called Headline Creator. It prompts me to enter specific information and serves up a hundred or so possibilities. And while all of the possibilities aren’t useable, there are plenty of good ones to choose from.

Here are a few more points about a good Real Estate Agent Cover Letters.

  • Don’t exaggerate or lie about what you can do. If you do you run the risk of prospects getting wind of it and abandoning you for another agent.
  • Avoid long sentences. Be brief and to the point.
  • Use subheadings to make your letters easier to read. The subheadings should give enough information for someone skimming down the page to understand your offer.

Once you feel your letter is complete put it aside for a while and then proof read it again. I actually walk away for a full day and reread it the next day. It’s easier to spot mistakes when I do it that way.

Also, ask someone else to read it for you. Specifically, ask them to skim through it to see if they get the main points of the message. The feedback you receive can be the difference between a letter that you might like and one that a customer may love.

Expired Listing Letter and Real Estate Marketing Tips

The expired listing letter is a valuable asset for real estate marketing plans. Expired realty listings refer to contracts that have expired between homeowners and their agent. Realtor contracts generally last between six and twelve months. If the listed property is not sold during the contract period, sellers can enter into a new listing agreement with their current realtor, hire a new agent, list the property as for sale by owner, or take the home off the market.

Investors use the expired listing letter to solicit business from the seller by offering to buy their home or help them sell it. In order to find expired property listings, investors must subscribe to the Multiple Listing Service (MLS) database; a service that provides lists of nationwide properties for sale to realtors.

Investors who have never used expired listing letters can easily locate sample templates online. Investors will need to adapt marketing letters to suit sellers’ circumstances. A good place to learn and share expired listing marketing ideas is by participating in real estate forums or networking groups.

In addition to using expired listing letters, investors will need to develop a marketing plan and follow-up strategies. Most investors incorporate multiple marketing tools such as postcard marketing, direct mail, referral marketing, realtor flyers or brochures, and cold calling.

The expired listing letter is generally used to solicit sellers, but some investors use these letters to solicit realtors. Working directly with real estate agents can be a profitable niche for investors willing to develop close working relationships. Realtors do the majority of legwork while investors earn profit by closing the deal.

Investors who are unfamiliar with marketing strategies should consider hiring a marketing specialist and copywriter to create expired listing letters and brochures. Real estate investors often use a variety of prospecting tools.

They might start with an introduction letter, followed by a postcard and a phone call. Or they might start with a phone call and send a folder filled with a marketing letter, client testimonials, and a list of successful real estate closings. Regardless of the marketing strategy, the primary goal is to locate motivated sellers, purchase properties below market value, and earn profit on each expired listing transaction.

In today’s competitive market investors must stay on top of changing trends and create marketing campaigns that make them stand out from the crowd. Sellers often receive dozens of expired listing letters once their real estate contract expires. This is where creating unique marketing strategies can really pay off.

Private investors who dedicate their time to locating expired real estate listings often work with sellers that are frustrated their home did not sell during the listing period. The last thing these people want to hear is empty promises. They want to sell their property. Investors who focus on solving this problem can earn the seller’s business by focusing on their needs and explaining how they can help sellers accomplish their goals.

Real estate investing is a competitive industry. In order to become successful in this arena, investors must be committed to finding solutions for sellers. This can be accomplished by building a strong network of realty experts, developing a strong marketing plan, and utilizing strategies that will attract motivated buyers and quickly close real estate deals.