Real Estate Agent Cover Letter

The key to writing an effective Real estate Agent Cover Letter is to write it from the perspective of a customer. Most importantly though is that every letter should have a clear, specific purpose. So, as you sit down and prepare to write a letter make sure you are clear about what it is you want to accomplish.

Do you want a listing, or are you interested in showing the recipient a property? Whatever it is be specific about what your most desired response is and once it’s clear to you it’ll be easier to effectively communicate it to your prospects. So, think like a customer. What will make them interested in your product or service?

Here’s another bit of advice for both beginning and senior agents; don’t make the letter about you or your company. Your readers could care less about that. They’re more interested in what’s in it for them. So, your focus should be on the customer, their problems and how you can solve them.

Next up are headlines, arguably the most important part of your marketing letter. Generally, headlines should be longer than three to four words, but less than seventeen. Take a look at newspaper headlines and other sales headlines for inspiration. Then practice as often as you can.

Sometimes I use a nifty piece of software called Headline Creator. It prompts me to enter specific information and serves up a hundred or so possibilities. And while all of the possibilities aren’t useable, there are plenty of good ones to choose from.

Here are a few more points about a good Real Estate Agent Cover Letters.

  • Don’t exaggerate or lie about what you can do. If you do you run the risk of prospects getting wind of it and abandoning you for another agent.
  • Avoid long sentences. Be brief and to the point.
  • Use subheadings to make your letters easier to read. The subheadings should give enough information for someone skimming down the page to understand your offer.

Once you feel your letter is complete put it aside for a while and then proof read it again. I actually walk away for a full day and reread it the next day. It’s easier to spot mistakes when I do it that way.

Also, ask someone else to read it for you. Specifically, ask them to skim through it to see if they get the main points of the message. The feedback you receive can be the difference between a letter that you might like and one that a customer may love.

How to Choose the Right Real Estate Agent

Buying a home can be a complicated process, so having a professional real estate agent can be a real help in locating the right property at the right price. But how do you choose the right agent to work with? Here are some steps to help you choose the right person to work with.

Interview agents from several different agencies. See how long they have been working and see how successful they are. Find out if there have been complaints filed with the State Board of Realtors. Find someone you can work well with. Remember that an agent is a salesperson. If you are buying, their job is to sell to YOU. Just keep that in mind as you work with him/her, and don’t let on if you are in desperate circumstances or that you are in a big rush to buy.

Find an agent familiar with the neighborhood and the housing market where you are looking. They should know what’s available and what houses are going for in that area. Find an agent who is successful selling home in that neighborhood. Successful agents often have many homes listed, where part-time or unsuccessful agents will have only a few. Successful agents make it their business to focus on your needs and work to make it happen.

Find out what kind of customer service you will receive from an agent. Talk to people you know to find out who they have used and get references from them. Find an agent they have had a good experience with. You will want an agent who is always willing and available. Be sure phone calls are returned quickly. The agent should stay in contact with you regularly. You want an agent who is professional and assertive.

Real estate agents have access to the Multiple Listing Service (MLS) which keeps an inventory of all properties for sale by region. A good agent should be able to use the MLS to help find a home for you and should be able to match your desires such as schools, shopping areas, etc., to the property. Make sure your agent knows what you are looking for.

Be sure to read all working contracts, including the fine print, before signing with an agent. Know what is expected of you and what they will agree to do. Ask the agent to show you all the required disclosure forms so you know your rights.

Buying or Selling a Home – Finding a Real Estate Agent

Buying or selling a home is probably one of the largest financial transactions you will ever have. It can be a complicated and time-consuming endeavor. Enlisting help from a real estate agent can ensure the process will be less stressful and more enjoyable. Following are the benefits of using a real estate agent and tips for finding a seasoned, knowledgeable real estate professional.

Following are the benefits of using a real estate agent:

  • Preparing your home for sale. A full-service real estate agent can assist you with getting your home ready for sale by providing invaluable suggestions as well as pricing information for comparable properties to establish your asking price.
  • Advertising your home. When the time comes to list your house, an agent can advertise, market and show your home to prospective buyers.
  • Negotiating the cost. Once you have an interested buyer, a real estate agent can help you negotiate with interested buyers as well as make arrangements for the closing.

Following are tips for finding a seasoned, knowledgeable real estate professional who understands local market conditions and has the specific experience to best meet your needs:

  • Interview several agents to determine which one best meets your needs. Don’t go with the first one you meet.
  • Beware of hiring a family member or friend as a real estate agent. Although it would be nice to pass the real estate commission on to a loved one, it is ultimately best to go with an agent with a proven track record in your marketplace.
  • Hire a full-time agent as opposed to someone who practices real estate in their spare time. Real estate transactions are complex endeavors requiring agents who are committed to your transaction and understand the ins and outs of the process.
  • Ask your selected real estate agent for a market analysis that compares your house to others on the market to ensure the agent you have chosen has done the proper homework and understands the nuances of your housing market.
  • Inquire about past houses the agent has sold, including the list price, the actual selling price, and the average length of time it took to sell the houses.
  • Get references from their last three clients. Be wary if the real estate agent hesitates to give you this information.
  • Ask your agent how they plan to drive traffic to your home in order to generate multiple offers.
  • Select a real estate agent you enjoy working with.

Commercial Real Estate Agent Prospecting Facts and Strategies

When you work as a commercial real estate agent or broker, it is essential that you develop and implement a prospecting program to generate new business leads. It is a personal process and it is not something that you can or should delegate.

I am amused sometimes when I hear that an agent has paid considerable money to a marketing company to ‘cold call’ their entire sales territory or market segment looking for leads and prospects to serve. Delegating the prospecting process to a marketing company or another ‘unskilled person’ is a waste of time and money. Commercial real estate is an industry built around personal relationships and trust; a marketing company or employed canvasser cannot offer that level of communication or service.

So why would a real estate agent employ such a ‘marketing firm’ to make prospecting calls? The answer in most cases is glaringly obvious; the agent doesn’t have the skill or the discipline for the prospecting process to be successful.

If you want to win the new business, then you will need to do it yourself. Yes, it takes time to get results and you will need to develop some new skills, but discipline will help you get to the results that you are seeking.

One thing should be said here; commercial real estate brokerage is tremendously rewarding for the sales people that can work hard and to a system or plan. Looking for leads and opportunities is part of the process or game. It’s a personal thing and it can’t be delegated.

Here are some way’s to find new business, better property listings, and good clients:

  • Redundant Properties – Some properties will move to a level of redundancy due to age, deterioration, change of zoning, or lack of tenants. When this happens it is time to move to the next phase of the property ‘lifecycle’. A good real estate agent can see the signs early and work closely with a property owner as they start to deal with the issue of investment change.
  • Vacant Land – As a city expands or suburbs change, vacant land will be rezoned for new development. Keep ahead of this opportunity by monitoring the planning and development applications at your local planning approvals office. Get copies of the public minutes of the planning committee meetings.
  • Old Listings – Some listings don’t sell or lease at the first attempt. What you can do here is withdraw the property from the market today and then revisit the property marketing effort a few months later in another and perhaps different marketing approach. Refreshing a listing is a valuable business process.
  • Open Listings – The best way to sell or lease a property is through an exclusive listing process. Open listings are very much a process of luck; most open listings stay on the market for a very long time and on average are far less successful when compared to the dedicated marketing efforts of an exclusive listing. Revisit old open listings to see if they can be optimised for a fresh marketing effort.
  • Larger Businesses – Local businesses are involved in property either as tenants or as owner occupiers. Business owners will need help with property from time to time. The best way to tap into that opportunity is through direct and ongoing contact. Cold call every business in your town or city and speak to them regularly about property needs and changes.
  • Surrounding Other Listings – When a competing agent puts a property on the market, you can use that listing as a reason to talk to all adjacent and nearby business and property owners. One property listing can be the catalyst to talk to others to see if they would like to compete or do something themselves.
  • Street Canvass – On a street by street basis, systematically move through your sales territory and research all property owners. Eventually you will create a good list of owners for your database. Ongoing contact will allow you to build valuable client relationships and the levels of trust that help grow commissions and listings.
  • Cold Calling – The telephone remains the most effective business tool that we have. Direct calls handled in a professional way will help you reach out to new people. Selectively researching the property owners and business people in your area will support the cold calling process.

A simple list like this will give you an abundance of property leads and opportunities. The secret to making things work for you is in doing it yourself.